“There are not enough people close to consumers and also close to the algorithm to offer real solutions. You need more people who can translate consumer behavior to the scientist solving our customers problems.”
— Camiel Irving, Uber Pricing Lead & Marketing Expert
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Technology is infiltrating every aspect of our lives and there has never been a time in history when diversity and bias are more top of mind for companies or professionals. Tech, engineering, operations and innovation are the current life blood of every industry – from the medicine to marketing – your stock goes up when you have a background in tech! But, tech skills alone don’t make you indispensable…so where do all the issues converge?

Camiel Irving describes the problem by saying, “There are not enough people close to the consumers and also close to the algorithm to offer real use cases as solutions. You need more people who can translate consumer behavior to scientist.”

The 2017 Women in the Workplace report says women remain underrepresented at every level in corporate America even after earning more degrees than men for the last thirty years. Companies have blind spots for diversity, and we can’t solve problems that we don’t see or understand clearly. GiFT is the space to share and celebrate what women and minorities can contribute – ensuring we are no longer diminished, discredited or marginalized in areas we are uniquely designed to lead!

Oddly, next to the healthcare, retail and fashion face the highest attrition rate for women from entry level positions to the c-level suite, when women are leaving the workforce at the same rate as men across all sectors. According to the NY Times, “85% of graduation classes at fashion and design schools are female, but only 14% of major brands are run by women”. Men don’t fully grasp the state of women in the workplace, and some worry that gender diversity efforts disadvantage them, making men less committed to the issue and making it easier for companies overlook the realities of women and women of color. Despite this phenomenon, we know that:

Diverse teams are 350% more likely to be creative and innovative.
— Charlotte Business Journal 2017
Companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.
— McKinsey Women in the Workplace 2017
Diverse companies had 2.3 times higher cash flow per employee over a three-year period than non-diverse companies did.
— Fortune 2017

So, join the conversation – mentor, comment, share and support other women on their path to greatness! Despite the challenges we face, women in fashion and tech are doing some awesome things and paving new lanes through interdisciplinary study and creating cool mash-ups as career options. Get in involved because real Gs do both!

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Brittany Hicks

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