Fashion, Fit, Culture - SXSW2019

South by Southwest is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.

This year - We'll be hosting a live podcast (in collaboration with NYFTG (Luxor + Finch and Geek of Chic) discussing fit as a complex issue in the fashion industry interlaced with innovation, sustainability, inclusive practices, representation and economic advantage.

We are interviewing industry experts working in fashion, fashion tech and fashion media with the goal of helping people understand the future of fashion tech, customization, and consumer centricity while addressing the disconnects surrounding fit.

Fit currently drives $64B  in annual returns and there is $50B of dead inventory that is never sold and the 15M tons of textile waste produced just by Americans. Solutions are complicated and the conversation is just starting! We hope to see you there!

Attendees and listeners will learn:

  1. about the impact fit has on the fashion industry economically, ecologically and socially

  2. the perspectives of diverse women of color on these topics

  3. and understand how the issue of fit is a matter of innovation, sustainability, and social justice